BJ’s Wholesale Club, a leading operator of membership warehouse clubs, announced recently that its third club in Tennessee will open in Goodlettsville in early 2024. This store will mark the retailer’s 244th club in the United States.
They opened the first club in Tennessee in LaVergne during the spring. The second club in Tennessee will open in Mount Juliet in November 2023.
BJ’s is similar to Sam’s and COSTCO, but with a slightly different focus. Bill Werner, Executive Vice President of Strategy and Development, says the two major differences are that BJs offers more choice and smaller pack size, while offering the same great value. By offering smaller pack sizes, their customers don’t have to buy monthly, but can shop once a week instead. That cuts down on waste caused by food rotting before it can be eaten.
“I hear from people at home that everything is just too big for us, we do not need to shop at a club store,” said Werner. “That is where we fit a niche. You can find things in much smaller pack sizes here, but still get club values. If you go to COSTO, say, you will only be able to get a big size of mayonnaise. They may only have the giant tubs. We’ll have the two squeeze bottles. You’ll see that throughout the store.”
They also have a big national brand presence. And they do not just have one option in the national brand, they will have multiple choices. But right next to those national brands will be their own at 20 to 25% less than the branded version.
“We have 7,000 items in our stores,” explained Werner, “while a Sam’s will have something like 4,000 and COSTCO about 3,500.”
Wellsley Farms is their house brand name for all consumable items and Berkley-Jensen is the name for all of their other products, like paper towels. While these are store brands, they are top quality.
Over the last couple of years, BJs has been expanding east from their home in Medford, Massachusetts, just outside of Boston. The original store is still there today. As a matter of fact, 2024 will be the company’s 40th anniversary.
The new club in Goodlettsville will have a BJ’s Gas location on-site, offering members everyday low fuel prices, with the opportunity to earn extra savings through BJ’s Fuel Saver Program.
“We’ve seen tremendous demand in Tennessee for the unbeatable value and member benefits our BJ’s model delivers and are thrilled to continue to bring BJ’s incredible savings to more families within the state,” said Werner. “We’re excited to open our club doors and welcome the Goodlettsville community in early 2024.”
How much is a membership for BJ?
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