Former Mrs. USA to Open Maternity Store in Hendersonville

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photo from Lila Gown

Lila Maternity, designers of modern and comfortable maternity gowns, announces it has officially moved into the future home of its first retail shop at 300 Indian Lakes Blvd. in Hendersonville.

Founded by a military vet and former Mrs. USA, Lila Maternity is best known for its stylish and reimagined labor gowns for pre- and postpartum women, which have become a social media phenomenon. A weekend-long celebration, featuring labor and delivery experts and vendors, is planned for March 15 through 17, and moms, moms-to-be and are invited.

The Lila Gowns are accessible from the front, opening fully at the belly and chest to make skin-to-skin and medical care easy while giving the wearer coverage in the back. The brand aims to provide a culturally and size-inclusive collection that improves the hospital experience.

“I couldn’t wait any longer to share the news of our first retail store!” said Caitlyn Schollmeier, a labor and delivery nurse and doula. “What started as a brand born out of a hospital bed has elevated the hospital experience for thousands of women like myself. We’re currently in talks with mom and baby vendors and leading labor and delivery professionals to fine-tune the details before our anticipated grand opening, so stay tuned for more details soon!”

To date, Schollmeier confirms at least three baby brands and three baby experts will be on hand. East Nashville Doulas will also participate in the event by contributing to seminars and raffle prizes, with many others still in the works.

“We envision the Lila Maternity store becoming a go-to for everything pre- and postpartum moms and their babies need in our community. As a brand founded in Nashville, our roots run deep in the area and our commitment couldn’t be stronger to make our retail store a place of shopping, learning and connecting with families.”

The Lila Maternity retail shop is the next step in the company’s expansion into more areas of maternal wellness. A dedicated childbirth classroom will be an ongoing opportunity for newborn classes at the store, inviting groups to hold courses for maternal care professionals.

Lila Maternity will be open to the public seven days a week with no appointment required. For more information on the brand, visit www.wearlila.com.