Shipley Donuts, the nation’s largest brand of fresh, handmade-daily donuts and kolaches, has launched a redesigned website featuring an artificial intelligence-powered ordering assistant. The November 2025 launch positions Shipley Donuts as one of the first quick-service restaurant brands to implement comprehensive AI technology for complete order creation and personalized menu recommendations.
How the AI Ordering Assistant Works
The Shipley Donuts AI ordering assistant differs from standard chatbot interfaces by creating customized recommendations based on multiple customer factors. The system analyzes order size, individual flavor preferences, and budget parameters to suggest appropriate menu items. The technology continuously learns from guest ordering patterns to recommend the most popular donut flavors and complementary menu items, enhancing overall customer satisfaction.
AI-Driven Catering Solutions for Groups and Events
The ordering assistant provides specialized catering recommendations for corporate events, meetings, and special occasions. Based on group size, event type, and budget constraints, the system suggests appropriate quantities and assortments of party packs, donuts, and kolaches. The AI technology reduces the time required to build catering orders for 50 people from approximately 10 minutes to 10 seconds.
Customer Adoption and User Experience Results
Since the website relaunch, nearly 25 percent of Shipley Donuts guests complete their orders using the AI technology. User feedback indicates the feature significantly improves the online ordering experience by making the process more intuitive and efficient.
Accessing the AI Ordering Assistant
Customers can access the ordering assistant by visiting shipleydonuts.com, selecting their preferred location, and using the chat function in the top right corner of the website. Guests who prefer traditional ordering methods can still place standard pickup or delivery orders through the website without using the AI assistant.
Technology Leadership in Quick-Service Restaurants
Kerry Leo, Vice President of Technology at Shipley Donuts, explained the strategic approach behind the AI integration. The company focused on solving genuine customer challenges rather than implementing technology solely for innovation purposes. The ordering assistant addresses specific pain points by making the ordering process more personalized and efficient across individual and group ordering scenarios.
Shipley Rewards Program Benefits
Customers who enroll in Shipley Rewards at shipleydonuts.com/rewards gain access to exclusive online ordering benefits. The rewards program integrates with both the AI ordering assistant and traditional ordering methods.
Source: PRNewswire
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