Sept. 2, 2025 – Chipotle Mexican Grill (NYSE: CMG) today announced that Carne Asada will return in the U.S. and Canada on Thursday, September 4 for a limited time after continued fanfare from guests. Chipotle’s Carne Asada was Chipotle’s most-searched limited time offer on Google in 2024 and the second-most searched limited time offer among all national restaurant brands.* The protein was originally introduced in 2019, and this launch marks the fourth time it returns to Chipotle’s menu.
Carne Asada Is Back On The Grill
Carne Asada has proven itself as a standout at Chipotle, known for its bold flavor, real ingredients and loyal following. It is marinated, then seasoned on the grill with a signature spice blend including cumin, coriander, garlic and oregano and sliced into perfect tender, juicy bites. The protein is finished with fresh-squeezed lime and hand-chopped cilantro for a deeply rich, satisfying flavor. Carne Asada has 29 grams of protein per serving and is Whole30®, Keto and Paleo friendly.
Introducing Chipotle’s First College Football Jersey BOGO
In honor of football season kicking off, Chipotle is introducing its first “Wear Your College Football Jersey” promotion that will offer a BOGO deal on entrées** to in-restaurant guests who wear a college football jersey on Monday, September 15 after 5 p.m. local time. While the promotion applies to all Chipotle proteins, it is a great opportunity for guests to try the fan-favorite Carne Asada. The promotion is valid at all Chipotle restaurants in the U.S.
Chipotle Offers NIL Deals To Athletes Via EA SPORTS™ College Football 26 Game Integration
Athletic performance starts with real food – both on the field and on the virtual gridiron. As a brand that prides itself on providing Real Food for Real Athletes, Chipotle teamed up with EA SPORTS™ College Football 26, the latest installment of the legendary football video game, to give virtual athletes an opportunity to sign an NIL deal*** to promote Carne Asada in the game’s “Road to Glory” mode. In return, players will receive in-game skill points alongside boosts to key stats like Leadership, Coach Happiness and Social Following.
$0 Delivery Fee Offer
To celebrate the return of Carne Asada, Chipotle is offering a $0 delivery fee offer**** on all Carne Asada orders placed through the Chipotle app, Chipotle.com and Chipotle.ca from Monday, September 8 through Tuesday, September 30.
For more information or to place an order online, visit CHIPOTLE.COM.
Source: Chipotle
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