Ty Warner, owner of the largest manufacturer of plush in the world, announced today the sale of Max the dog Beanie Baby. Max was introduced on the YouTube Originals Color the Spectrum Livestream event hosted by Jimmy Kimmel and YouTube star Mark Rober with a long list of celebrity guests on Friday, April 30 netting more than four million views to date.
More than $3.2 million dollars was raised in less than three hours during the Color the Spectrum livestream. The new Beanie Baby will continue to raise awareness and 100% of profits from the original sales will support NEXT for AUTISM.
“Ty Warner’s partnership will support NEXT for AUTISM and our commitment to building needed resources that promote inclusion, opportunity and choice and truly move the needle to make foundational changes for autistic individuals”, said Gillian Leek, CEO of NEXT for AUTISM “We are truly grateful for their leadership and generosity.”
Max the dog will be available in essential and specialty retailers worldwide. Max can also be ordered online at Shop.ty.com.